A rainbow was placed in the sky when the flood subsided, that’s what we read from the Bible. It means hope and end of sorrow. It is also a new move on digital corporate social responsibility.
Add a rainbow to your MSN signature today and show your care! MSN China has started an MSN Messenger campaign to allow MSN users to express their blessings for Sichuan earthquake victims and support to the ongoing rescue efforts. Participation in the campaign only requires adding an “(R)” before your MSN Messenger screen-name.
For every user putting the rainbow icon on, MSN China will donate RMB 0.1 for schools rebuilding in Sichuan / Wenchuan earthquake disaster area. As the headline of the web page says, “We do it all for our children”.