Angelababy vs Chung King Fai?

AngelababyChung King Fai

The Guangdong Government has just announced a China version of “The Best Job in the World” – a recruitment of two ambassadors to safeguard the lavender fields at Panglongxia in Guangdong Province.

It is easy to pocket this job of a weekly wage of 20,000 yuan, as long as you are a female of age 18-25, with height of 163cm or above, sporty and love the environment. You will also have to be capable to stop unruly tourists from trampling on the field of purple.  There were as much as 20,000 daily visits during last Labour Day holiday.

The Hong Kong Tourism Board (HKTB) has launched a similar program, targeting 50 yo or above, yet with no paycheck.

These 30 “Hong Kong Pals” will have to offer services at HKTB Visitor Centres located at the Tsim Sha Tsui Star Ferry Concourse and The Peak for a year starting this October. You will also have to be passionate about Hong Kong, speak fluent Cantonese, English and Mandarin. On top of that, you must also either be a living Michelin Guide or know much about Cantonese Opera, Hong Kong history or other tourism-related topics.

I immediately see a big contrast in the brand positioning of tourism in Guangdong and Hong Kong. One is Angelababy, while the other is Chung King Fai…


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