AT&T: Please wait for next delivery

A long queue outside Holborn Bakery in Lambs Conduit Street waiting for the next delivery of bread during the industrial dispute.

Image from Getty Images

If you plan to go to AT&T homepage and pre-order an iPhone 4, you are too late. AT&T has just suspended taking pre-orders for the new iPhone 4 after only one day of pre-orders.

From Engadget:

iPhone 4 pre-order sales yesterday were 10-times higher than the first day of pre-ordering for the iPhone 3G S last year. Consumers are clearly excited about iPhone 4, AT&T’s more affordable data plans and our early upgrade pricing.

Given this unprecedented demand and our current expectations for our iPhone 4 inventory levels when the device is available June 24, we’re suspending pre-ordering today in order to fulfill the orders we’ve already received.

The availability of additional inventory will determine if we can resume taking pre-orders.

In addition to unprecedented pre-order sales, yesterday there were more than 13 million visits to AT&T’s website where customers can check to see if they are eligible to upgrade to a new phone; that number is about 3-times higher than the previous record for eligibility upgrade checks in one day.

We are working hard to bring iPhone 4 to as many of our customers as soon as possible.

Maybe, it is just like what the new iPhone 4 advertising says: This changes everything. Again. And AT&T screws it up. Again.


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